Business

How to Make Changes to your Business (Without Sacrificing its Purpose)

How to Make Changes to Your Business Without Sacrificing its Purpose!

As an entrepreneur, its pretty much guaranteed that, at some point or another, you’ll need to make changes to your business. Unfortunately, this can be pretty daunting, particuarly if you began your business with a strong sense of purpose – a purpose you’re wary of unwittingly sacrificing. Whether you’re comfortable or uncomfortable, thriving or falling …

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How to Use Emotional Marketing

How to Use Emotional Marketing Without Being Unethical

There’s so much advice out there these days when it comes to marketing. Among the most popular revolves around emotional marketing, the art of storytelling and evoking feeling rather than rationalisation by customers. However, despite its popularity, emotional marketing does raise some ethical concerns. None of us want to feel like a sleazy salesperson, and …

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How to use LinkedIn for your business

How to Use LinkedIn for Your Business

If you’ve been convinced that LinkedIn is only useful to major corporations, jobseeking students or boring intellectuals, then I’m here to tell you that you’re wrong. Sorry!
Read on to find out how you can use LinkedIn for your business – If you’re not using it yet then I can guarantee that you’ve been missing out.

What is the Circular Economy?

What Is The Circular Economy? Business Model Examples

You may have heard the term ‘circular economy’ tossed around in the world of sustainable business, but it is often tied up with different assumptions and its easy to get confused by the narrower details and arguments. This confusion can make it hard for business owners to understand whether circular economy principles can be applied …

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