Heather Dinwoodie

Hey! I'm Heather, creator of Waggle Dancers.

How to Make Changes to your Business (Without Sacrificing its Purpose)

How to Make Changes to Your Business Without Sacrificing its Purpose!

As an entrepreneur, its pretty much guaranteed that, at some point or another, you’ll need to make changes to your business. Unfortunately, this can be pretty daunting, particuarly if you began your business with a strong sense of purpose – a purpose you’re wary of unwittingly sacrificing. Whether you’re comfortable or uncomfortable, thriving or falling …

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Nationalism and Patriotism in the Fight to Save Our Planet

Nationalism and Patriotism in the Fight to Save Our Planet

Nationalism and patriotism are two significantly divisive concepts. They call to mind histories of revolution, terrors of populist politics (ahem, Trump) and constant arguments pitting racism against pride in one’s country. But what role do nationalism and patriotism play in global efforts to save our planet? Do they have a place in helping us solve …

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The Good News to Take from 2020

A Year in Review: The Good News to Take From 2020

Well, what a year its been. Even as hope begins to dawn with the speedy development and approval of COVID~19 vaccinations, 2020 continues to throw up obstacles in the form of newer and nastier strains of the virus leading to further restrictions and disappointingly distanced festivities. But we’re so nearly there. Tomorrow we begin the …

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Are Natural Textiles Really Sustainable?

Are Natural Textiles Really Sustainable? Compromises you Need to Know About

Table of Contents As concerns over plastic have taken the hot seat in environmentalist debate, awareness of the disastrous effects of synthetic textiles has grown. Natural textiles are often celebrated as a planet-friendly alternative to polyester, nylon and other fossil fuel-based materials. However, there is a minefield of compromises and trade-offs to be considered. So, are natural …

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How to Use Emotional Marketing

How to Use Emotional Marketing Without Being Unethical

There’s so much advice out there these days when it comes to marketing. Among the most popular revolves around emotional marketing, the art of storytelling and evoking feeling rather than rationalisation by customers. However, despite its popularity, emotional marketing does raise some ethical concerns. None of us want to feel like a sleazy salesperson, and …

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The Truth About Recycling and Social Inequality

The Truth About Recycling and Social Inequality

Those of you who are knowledgeable in areas of sustainability, waste management or circular economy may be familiar with ideas of ‘waste hierarchy’ and the limitations of mainstream recycling. But have you ever questioned how recycling came to be the top dog in environmental waste management? Have you ever considered its social context and implications …

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How to Develop Compassion

How to Develop Compassion: Using Critical Empathy

Empathy is widely acknowledged for its power in giving us the ability to profoundly understand one another. Significant psychological, biological and philosophical study has shown its potential in helping us to build a better society. But empathy has its critics, and, when considered in isolation, might not be quite as universal a solution as we …

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