Month: November 2020

Are Natural Textiles Really Sustainable?

Are Natural Textiles Really Sustainable? Compromises you Need to Know About

Table of Contents As concerns over plastic have taken the hot seat in environmentalist debate, awareness of the┬ádisastrous effects of synthetic textiles┬áhas grown. Natural textiles are often celebrated as a planet-friendly alternative to polyester, nylon and other fossil fuel-based materials. However, there is a minefield of compromises and trade-offs to be considered. So, are natural …

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How to Use Emotional Marketing

How to Use Emotional Marketing Without Being Unethical

There’s so much advice out there these days when it comes to marketing. Among the most popular revolves around emotional marketing, the art of storytelling and evoking feeling rather than rationalisation by customers. However, despite its popularity, emotional marketing does raise some ethical concerns. None of us want to feel like a sleazy salesperson, and …

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